Reporting to Stakeholders

Understanding Company Goals – You know what they say about assuming. It is important to work with stakeholders at the beginning of a project to understand, outline and document expectations so it's harder for people to get lost in the weeds and easier to focus on what's ultimately important. 

Forecasting & Timelines – Make intelligent predictions about the results of a campaign or marketing plan using past results, market research and A/B tests.    

Metrics and Key Performance Indicators – Understand what metrics are relevant to indicate growth in an area of marketing or in a specific market segment. Likewise, which are important for reporting to executive management, board members or business partners and which are largely just distractions. Incorporate those KPI's into short-term and long-term reporting and account for them in the general Marketing strategy. 

Trends – Collecting data over time to determine trends helps make your marketing more effective. It is important to know what data is relevant to indicate trends with your audience and/or industry since this may be different data than you use for internal reporting and may need to be collected from several different sources and consolidated. 

Adjustments for Audience – There is a massive amount of data that needs to be collected for effective marketing and not all of that information needs to be shared with all audiences. Be it for time or relevance, it is important to know what information the target audience cares about so you can present results in the most engaging way possible.