Marketing Communications

Network Communications – You have a brand message and the content to support it, but how do you get it out to new prospects outside of your company's sphere of communication? Create a list of relevant publications, news websites, community forums and key industry influencers.   

Social Media Management – Do you have a social media account on every major platform because you think you should? Are you seeing growth on the platforms that matter most to your audience? Grow your brand following with a consistent posting schedule that also leverages your existing content. 

Publishing Automation – Reduce time on repetitive tasks by adding automation to you content management process. When you publish a new blog article, you can automatically have it posted to you social media accounts, sent to key publishing sites and emailed to your subscribers and customers. 

Paid Advertising – Use analytics and clear reporting to understand how effective your ad targeting is and make sure you are getting the best ROI for your advertising dollar. Whether it is traditional publication advertising or pay-per-click ads online, you will want to avoid wasting budget on locations and keywords where you don't have a good statistical chance of making an impact to viewers.    

Email Marketing – This powerful marketing tactic can be used for specific campaign and automated to communicate specific messages based on a customers actions and touch history. Make sure your email follows best industry practices so it actually makes it to the inbox and not the spam folder. 

Data Compliance – It the customer data you are collecting (and emailing out to) following the rules and regulations for your geographic region? CAN-SPAM in the US, CASL in Canada, and GDPR in the EU. Don't leave your company open to fines and legal action due to incomplete data management practices. 

Telemarketing – How is your marketing process integrated so that calls are as warm as possible? Is the call campaign designed so that the caller has the power or instruction to close sales over the phone or schedule follow-ups with as little delay as possible?

Chat Bots and Automation  – Your website does not have to be a passive part of your brand marketing. Leverage chat technology on your site to reach out to potential customers are they explore your site and help them find what they are looking for faster, or offer another point of direct communication they may be more comfortable with. Automate the entire process or use it to funnel to a live call or service center. 

Events – Trade shows (both physical and virtual) are still important for reaching key decision makers in certain industry circles. But why spot at just trade shows? Organize smaller, company-specific events to empower your Sales team to get in front of their prospects (physically and/or virtually).

Internal Communication – One of the cheapest and most effective ways of sharing marketing content is through your own company employees, specifically your Sales team. However, they cannot share what they don't know about, and it can be challenging for an active Sales person to proactively keep up to date on all the lastest marketing campaigns. Communicate marketing content in a digestible format in a method that best suits your team (just like we would for your customers).