Elements of Marketing

Marketing Strategy

Company Priorities and Goals | Inbound Marketing | Outbound Marketing | Integrated Campaigns | Cross-Selling | Brand Building | Repeats and Experiments | Clarification of Key Terms & Roles

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Market Research

Voice of the Customer | Industry Verticals | Personas | Competitive Analysis | SWOT Analysis | Market Outlook | A/B Testing

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Content Development

Search Engine Optimization | Copywriting | Graphic Design | Audio/Video | Content Enhancement | Calls to Action | Asset Management | Web Development | eCommerce

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Marketing Communications

Network Communications | Social Media Management | Publishing Automation | Paid Advertising | Email Marketing | Data Compliance | Telemarketing | Chat Bots and Automation | Events | Internal Communication

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The Customer Experience

Awareness | Consideration | Decision | Conversion | Promotion | Awareness (again)

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Lead Generation

Top-of-Funnel Focus | Lead Funnel Optimization | Scoring and Qualification of Leads | Lead Routing Automation | Lead Tracking and Reporting | Improving Conversion Rates

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Reporting to Stakeholders

Understanding Company Goals | Forecasting & Timelines | Metrics and Key Performance Indicators | Trends | Adjustments for Audience

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Department Optimization

Process Development and Automation | Lifecycle Marketing | Outsource v. Hire | Team Building | Training | Budgeting

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