Content Development

Search Engine Optimization – The main point of content creation is to help your brand stand out when customers are searching for solution to their problems. It is best to understand what relevant problems potential customers are searching for before you even decide on what content to develop. 

Creating Unique Content – The content that potential customer will care about and engage with is content that helps them understand how to solve a problem they are facing. This can be through a blog, guides, infographics, white papers, case studies, tips on social media, live and recorded webinars. The list is endless, but it is important to consider what media and medium your target audience favors to digest the information. 

Copywriting – Text is still the king of content. Even for videos and images, a search engine relies on the text behind the scenes to find what it is looking for. Be it crating the best message for a campaign or working with your subject matter experts to create a cohesive white paper, we have the ability to collect, format, proofread and publish what you have to say.  

Graphic Design – Stock photography may work in certain scenarios, but original images and designs bring authenticity to your brand. From clean studio shots of your products to outlining key selling points, a mix of raster and vector images can compliment your content an make an visual impact. 

Audio/Video – Video is one of the most impactful forms of media today. However, there is more to creating an engaging video then just recording an improvised speech with your mobile phone. To make the most of your budget it is important to take the time to script and block your video projects. 

Content Enhancement – You've created a create piece of content, let's say a case study you're going to post to the website as a downloadable PDF. Great, but why stop there? What if you also made it a blog article? Maybe a video blog? Maybe a short form video you can post on social? How can you get the most mileage from the content, and what form is it best suited to for maximum impact?  

Search Engine Optimization (again) – Make sure what you created includes as many relevant keywords as appropriate and is formatted in a way that search engine spiders will find. Your content may achieve it's intended goal beautifully, but optimizing for search will help more people find it and your brand along with it.  

Calls to Action – Don't have the customer journey stop after they view your content. Keep the journey going and generate leads by integrating relevant calls-to-action (CTA's) and gating your premium content. 

Asset Management – As you create new assets, it is just as important to properly mange the assets you already have. Not only your own assets, but the ones supplied to you by vendors and other partners. Whether using a content management system (CMS) or other internal process(es), asset management is critically important for brand management and rapid campaign creation.   

Web Development – Your website is likely the largest face of your brand to prospective customers and it should not remain static. Many companies make the mistake of taking the "set it and forget it" approach, which is actually detrimental to both the user experience (CX/UX) and even their online footprint. Whether your website is on WordPress, HubSpot or any other prominent platforms, have a plan to keep your look and content fresh and appealing to prospects and customers alike.  

eCommerce – In an increasingly self-service global economy, some form of ecommerce is becoming the rule more than the exception. Even if you are selling services rather than traditional products, a properly configured and cataloged ecommerce site can improve your search rankings and even shorten the sale cycle for "complicated" solutions.  

Partnerships & Sponsorships – Look outside your company's resources and reach a wider audience when working with others. Benefit from mutually created content and shared exposure.