Department Optimization

Process Development and Automation – Cut down on repetitive tasks and have your Marketing team focus on using their unique skills to be creative and innovative. Audit current process and either recommend changes with existing tools or new tools that can offer bolt-on benefits.

Lifecycle Marketing – Often companies look to Marketing only when a new product needs to be promoted. This is very important, but there is also equal importance during other stages of the product lifecycle. For example, creating an upgrade or replacement campaign when a product is going to be sunset. In all cases, it is beneficial to the brand to keep customers aware of changes to products they have purchased and keep sudden "surprises" to a minimum. 

Outsource v. Hire – Depending on your current staff and their pay grades, it may be more cost effective to outsource certain elements of marketing or hire/train a new team member. In either case, you don't want a highly paid Marketing Strategist designing thumbnails for blog articles. That's not where they add optimum value. Identify where there is a cross-training benefit versus an outsourcing benefit. 

Team Building – Build cross-functional redundancy in current processes while ensuring that each team member has the opportunity to grow in their personal skill-sets, show contribution to the company bottom line, communicate effectively with other team members, and make decisions. And that’s not limited to just members of the Marketing Team… Meaningful contributors and expanded team members can be found throughout a company, including sales reps, Engineers and product specialists, just to name a few.

Training – Empower your Marketing team to use more tools in-house. We can help train your current staff in many of the same tools, tips and tricks we use in daily marketing practice and upkeep.    

Budgeting – Are their legacy systems that can be replaced or are their new tools that can be bought that will ultimately reduce overhead? Look at your existing processes, upkeep costs and paid advertising to identify areas where ROI can be optimized.